EUGENE, Ore. — Clear across the country, Bo Nix is on Park Avenue, arms aloft and spreading the word.


The word, specifically, is BODACIOUS. The ‘B’ and the ‘O’ are stacked and set off in green. Each is the size of a nation-state. The rest of the phrase runs from hand to outstretched hand above the torso of Oregon’s quarterback, his back turned so the world can see the name on the jersey. It gives the impression that the fifth-year senior holds everything together, which has its own metaphorical applications. But it also tells a story even bigger than a Heisman Trophy campaign billboard on display almost 3,000 miles from campus.